Meeting-workshop “Synergy of PR-efforts - the path to joint success. How to strengthen the reputation of private medicine and reap business benefits from collective PR initiatives?”

On February 18, we spent meeting-workshop “Synergy of PR-efforts - the path to joint success. How to strengthen the reputation of private medicine and reap business benefits from collective PR initiatives?”. This is an internal event of the Association, which was held Olena Derevianko, co-founder and partner of PR-Service Agency, vice president of the Ukrainian PR-League.

During the meeting we discussed:

• A strategy of trust and reputation management in the field of health;
• Benefits of joint PR and opportunities for Association members;
• How to transform reputational capital into business opportunities.

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Key results of the workshop:

• Determined priority areas of joint PR-work;
• Proposed communication formats that will increase the awareness of private medicine;
• We brainstormed with ideas of special projects to strengthen the reputation of the Association.
  

Together we create an effective system of PR-support for each participant of APMZU!

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